HELLO ROCKSTAR 👋

We are Loog: award-winning guitars designed to get kids playing, learning and falling in love with music.

NEW!

loog piano

A portable digital piano for children and beginners, with pro sound, pro features, and pro design.

  • Built-in speakers
  • Rechargeable battery
  • Velocity-sensitive keys
  • MIDI over USB-C
  • Musician-grade piano sound
  • Dedicated learning app
EXPLORE LOOG PIANO

MORE THAN JUST A GUITAR

🎸 Guitar

📱 Learning App

🃏 Chord Flashcards

👩‍🏫 Video Lessons

🕹 Game-Like Exercises

AS EASY AS 1-2-3

Our 3-string guitars reduce chords to triads -only three notes-, making the learning process easier and less intimidating for kids. 

LEARN ON A LOOG, PLAY ANY GUITAR.

Loog guitars use standard guitar strings and tuning. This is why everything you learn on a Loog can be applied on a 6-string guitar too.

REAL WOOD, REAL GUITAR.

Loog guitars are small, fun and cute, but they are not toys: they are real guitars, made out of real wood, that project a sweet, beautiful sound that's unbelievable for guitars this size and price.

WE ARE ON A MISSION

We started Loog not just to help kids play guitar, but to foster curiosity around music. From Beatles and Prince, to the history of punk rock, to the science of sound waves, to why there are so many metal bands in Finland! 🤓

Learn more about the sometimes nerdy, always awesome world of Loog.

OUR STORY →

WATCH & LISTEN

LOOG GUITARS IN ACTION

WHOLE LOTTA LOVE

1,400+ 5-STAR REVIEWS

  • A HIT

    “My two year old granddaughter started strumming her guitar the minute she opened it. She'll have hours of fun, playing and learning with her dad.“

    Liz B. Verified buyer

  • PERFECT

    “The guitar is perfect for my almost 8 year old! She loves it and so do we!"
    Jessica H. Verified buyer

  • BEAUTIFUL

    "The guitar is so well made and perfect for little hands. We couldn’t be more thrilled. Thanks for making a quality product (with fun colors for kids)!"
    Julia M. Verified buyer

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IF YOU’RE THINKING OF GETTING YOUR KIDS INTERESTED IN MUSIC, LOOG IS PERFECT.